Call To Action Real Estate Postcards

Use a Just Listed postcard to attract and motivate potential new listings by including a small CTA paragraph at the bottom which offers your assistance to all sellers and buyers in the neighborhood of the listed home. Offer recipients an incentive for taking action immediately. Wuertz abstained. Use postcards as a call to action. For instance, in many of our blog posts, we invite you to check out our real estate marketing materials , or perhaps leave a comment about your own experience. Lead Generation Strategies (And Plans) For Real Estate By Vinny La Barbera 2 Comments If you ask a sample of 100 real estate professionals what’s the most important thing their website could do for them, we are willing to bet that over 90% of them would say “generate leads that result in actual transactions. Call-to-action is the key to winning new customers. For your campaign to be a success, you have to follow a few postcard marketing rules. The More People That Text For Info, The More Leads You'll Generate. There is also a strong real estate related call to action, so recipients know that you are the neighborhood real estate expert. You Then Promote A Text Call-To-Action In Your Flyers, Ads, Postcards And On Sign Riders. The reasons why are somewhat obvious. It's important, particularly with postcards, that you use space wisely. This can be anything from an announcement to a special offer. About EDDM Real Estate Postcards EDDM (Every Door Direct Mail) is USPS door to door direct mail delivery that enables you extend your customer reach via saturation mail without the need for mailing lists, permits and fees and expenses associated with them. Postcards can provide important information about a real estate company to a highly targeted list of potential new customers. Your call-to-action should take up the other side of the card and pop out at the customer. Common examples include appointment reminders, sale or grand opening announcements, and real estate listings. This is the most inexpensive way to test the headline, text, call to Action and method for them to contact you. Real estate postcard campaigns are a PROVEN way to generate. Sticks to refrigerators and file cabinets. Buy an ebook, coaching service, or your product. Call-to-action is the key to winning new customers. Attached is our current logo in both company colors, purple and white. A new real estate agent announcement letter format is somewhat informal. Your call-to-action on the postcard is crucial. Finally, one of the biggest mistakes made by those in the real estate profession is not having a call to action on their postcards. One option is to send out postcards (to take advantage of the lower cost), but rather than asking each recipient to call for a live conversation, the postcard can direct each recipient to a buying website, where they can submit their property information for review. Know your target audience, pull your list, design a simple postcard with a powerful graphic and call to action and start the New Year off by generating goodwill and good cash flow. You're in the problem solving business that just happens to involve real estate. You have great communication skills. com offers postcards of all kinds, including commercial real estate postcards. Our content ready back to school postcards are perfect for this purpose. Real estate agents have used postcard marketing for decades. We’ve found that asking a real estate agent to lunch works better if you set the stage first. Postcards make great front-counter handouts, box stuffers, and trade show materials. Analyzing Direct Mail Campaign Response Rates. Prior to the Internet real estate revolution, direct mail campaigns used to be a primary method to stay in touch with your database or sphere of influence. So, you should include a call to action at the very end of your listing description. Real Marketing for Realtors. The call to action is defined as an instruction to aiming to incite an instant response from the target audience. Apartment Complex Postcards ; Commercial Real Estate Postcards ; Farming Postcards ; Homeowner Postcards ; Inspirational Marketing Postcards ; Just Listed Postcards ; Just Sold Postcards ; Mini Property Cards ; Home Maintenance Postcards. In fact, it will continue to grow in the future. Q: What type of response rate can I expect from your real estate postcard marketing? Located on the pricing page there is a return on investment calculator. Or, they can re-energize stagnant careers and ratchet them up to new levels of success. Grab attention and stand out from the crowd by using square or larger-sized postcards. October 9th 2007. Know your target audience, pull your list, design a simple postcard with a powerful graphic and call to action and start the New Year off by generating goodwill and good cash flow. Let’s now look examples of good call to actions found in real estate blogs or website. People still get snail mail and, what’s even crazier, not all mail is tossed immediately into the trash. Prior to the Internet real estate revolution, direct mail campaigns used to be a primary method to stay in touch with your database or sphere of influence. 5" x 7" postcards stands out against the smaller, standard postcards sent as personal mail. Here are some ways to help you give your real estate postcard marketing campaign an edge. These are two very important qualities that strengthen a brand. As a Real Estate Broker, I have been searching for a reputable flyer service company for quite a while now, and am very happy to have found FlyerCo. Like these five real postcards below. So, you should include a call to action at the very end of your listing description. But if done incorrectly, your message could end up next to other junk mail in the trash. First, the real estate agent has to know you. The addition of a tagline to this section of your custom real estate postcards helps to sell the concept of your brand further. Second, you should also use personalization for the sender of the postcard. To bounce some ideas around and get a count of distressed homeowners in your area, call 866-377-4599. How Much Do Real Estate Postcards Cost?Now that you're convinced about the effectiveness of real estate postcards, it's time to get into the nitty gritty of price. Why Real Estate Postcards? Before we get to the list, let's just talk a little bit about why I am such a proponent of sending creative real estate postcards. Wuertz abstained. Always have a call to action at end of your letter. It has the ability to create drama, as captured by this postcard that depicts a troubled girl: At www. Real Estate Postcard Templates. These marketing materials usually need longer content, hence the abundance of guidelines that you need to take note of. Include a Call to Action. Both have their place, but each one is unique in their delivery. It's Your Call. Our content ready back to school postcards are perfect for this purpose. Elegant Design of ''Fall'' Collection Makes Your Real Estate Prospecting Easy. Whether you’re just starting out or are finding it difficult to stand out in a saturated market, the following tips can help you jumpstart interest from those who are buying. Begin 2016 with the End in Mind. By creating a postcard with relevant content, engaging graphics and photography and adding a powerful call-to-action, you can use the Just Sold postcard to increase local awareness and build your brand with your target audience. Enclose them with marketing materials and include them as a mailer with your mailing address for an easy customer response. Postcards make great front-counter handouts, box stuffers, and trade show materials. Let Kessler Creative help you generate business with personalized postcards, contemporary websites, mobile campaigns, targeted mailings and all kinds of signage. Not only do postcards visually stand out in a clutter of mail but also they are excellent tools to communicate a clear message and initiate a Call-To-Action, such as visits to websites, social media accounts, stores, restaurants, and even requests for estimates. Give Them Something for Free. Just Listed Postcards. Sending actionable mail with a clear offer and call to action will help generate customer responses. Immediately underneath this, they have a call to action to "Sign up for a free trial account now" and an email subscriber box with a green "Sign Up" call to action button. Real estate sales is tough enough, we make it easier with professional designs, always free demographics, world class customer service, and prices that can't be beat!. The point of advertising and marketing is to get someone to do something — to take action (hence the term "call to action"). If you want to make drool-worthy just sold postcards in seconds, you'll need a tool like Jigglar. The people who live in the neighborhood of your just listed or just sold house are the ones most likely to be curious about it. The call to action tells the consumer what you want them to do, the compelling call to action tells the consumer what you want them to do AND solves a problem. With over 15 categories of online designs and RE/MAX templates featuring Just Listed, Just Sold, Featured Property, Free Marketing Analysis, Introduce Your Self, Holiday Postcards, Marketing Postcards, Prospecting Postcard and many more categories. 4) Postcards or letters? As long as the message is clear and the call-to-action is strong, it doesn't matter if you're using postcards or letters. Check out these mistakes to avoid in your next postcard marketing campaign. All in all, this postcard is a great example of applying real estate marketing concepts that generate and nurture leads. Your call-to-action should take up the other side of the card and pop out at the customer. Tie Real Estate Postcards to Your Web Presence. It's a full page flyer on a thick-stock paper so it feels very high quality and sturdy. Direct mail marketing works really well with real estate because of the ability to target your market. Direct response marketing creates a call to action. ” Present them a real offer. A YouTube Video. The hard part, of course, is getting in touch with the current owners using a message that's short, sweet, and memorable. Tie Real Estate Postcards to Your Web Presence. Call to action real estate postcards design service for your real estate marketing with unlimited revisions. The purpose of the offer is to be such a good deal that people will call or come to see you. On average, response rates are between the range of 1-3%. Jumbo Postcard – At 8. Real Estate Investor Postcard Samples. All it takes is one look at a gorgeous photo of a home to pique a potential buyer's interest. Postcards are inexpensive and perfect for introducing new products, announcing upcoming events, or keeping in touch with customers on a regular basis. The Call to Action – If more than one method – primary must be big and bold; Watch a Video on our 4 Point Design Strategy for real estate agent postcard ideas. Step-by-step guide to claim your listings on Zillow and get more of your leads. Sending actionable mail with a clear offer and call to action will help generate customer responses. This real estate postcard is sure to put a smile on the face of your recipients. Wuertz was not in attendance. Their web-to-print direct mailings include postcards, door hangers, tri-fold brochures, just listed announcements, and more. Postcards make great front-counter handouts, box stuffers, and trade show materials. Our direct mail postcards come in different sizes: Standard 4” x 6” Large 6” x 9” Jumbo 6” x 11” Flyer 8. Its width allows for the right balance among several images and compelling copy. While your call to action will do 50% better above the fold than when placed below the fold, it never hurts to add a call to action at the end of a blog post. Each of your postcards is a call to action for the homeowner to go to your website or email you with a question. Introduction letters to consumers. She is writing a letter to one of her former clients letting him know of her new position, so that he can contact her the next time he is interested in purchasing property. The phone number should be in at least two places on the postcard. It is imperative that you target yourdirect mail campaignwith a specific message. On the postcard you can create an invitation for the prospect to call you for free information or to attend an information seminar about your real estate investment business. Action Steps • Decide on a specific offer that people will want • Use a stamp and hand-address if possible (or use a handwriting font) • Test a farm area to see if you need to edit your message. The finished postcard must be 6. Real estate agent postcards are a proven and affordable marketing tool for real estate professionals. You've got hot prospects on the line from this postcard, depending on how tightly you have filtered your list. In most cases, direct mail marketing strategies consist of variations in materials (short letters, long letters, yellow letters and and postcards) with a call to action. Use consistent branding on your postcards, billboard ads, business cards, and other print marketing so that people start recognizing you and your brand, and use a clear call to action to send them back to a landing page on your website to get them searching. We will be counting on Opportunity Knocks to help us create awareness and response in this new market for us. We make it simple for you to get the best marketing postcards in a snap and if you have a question before, during or after the order call us at 1-866-763-8720. How does the postcard fit into your overall marketing strategy?. The Home Value Estimator (HVE) is a FREE real-time lead generation tool available to all agents using our Target Farming Reports or Just Listed/Just Sold Postcards. Best for high-visibility items such as calendars, sports schedules, and business cards. Real Estate Postcard Templates. Personalizing your marketing generates better response rates and customer loyalty. So you’ve decided that direct mail should be a part of your real-estate marketing campaign, but is a simple postcard design really the best use of your marketing dollars?. Real Estate Listing Description Postcard. Real estate postcards & flyers made easy with hundreds of customizable templates fitting every possible Real estate need. But if done incorrectly, your message could end up next to other junk mail in the trash. What are some of the problems FSBOs face? Are absentee owners curious about the local real estate market and how their investment is doing? Choose something relevant to get them to read on. Get back into the snail mail game with these attention-grabbing real estate postcard ideas. ) Postcards. And this includes mailing real estate postcards to announce new listings, sold listings or to promote their services in general. Create a compelling landing page with a strong call-to-action to drive registration for your open house. It blends animation and live-action footage, with Buster behind. Let the note seller know right away what you want him to do next. For example, invite prospects to a social hour at a local restaurant. The More People That Text For Info, The More Leads You'll Generate. A direct mail call to action that incorporates these 9 elements will spur your recipients to respond. It establishes your expertise as a real estate agent, creates a need that sellers may not know they had and offers them something that they will find valuable enough to make a call to you over other agents. Our postcards are reported to yield an an average 2% response rate (Direct-Mail Association Study). Think of sending postcards as circle prospecting without the phone. This save-the-date postcard template is perfect for invitations to grown-up functions, thank you notes, or event reminders. Postcards make great front-counter handouts, box stuffers, and trade show materials. One postcard is not as effective as multiple mailings to your target audience. You need an agent with a plan. That means when the targeted market thinks of real estate, your name should come to mind. Real estate agents used postcards, newsletters, and other personalized marketing pieces to stay on top of mind with their referral base. Certain pieces of mail, particularly of the direct mail postcard variety, grab attention and generate prospective leads. A real estate postcard campaign can be affordable, manageable and effective--all at once! But before you begin a postcard campaign, you should educate yourself on the many ways to improve your response rates. VIP (Variable Information Printing) Cards include your clients name printed within the photo as well above each powerful call to action. 5” x 11” bi or tri folded. This needs to be something that we can use for every new house that we list. Postcards make great front-counter handouts, box stuffers, and trade show materials. Let the Stats Speak for Themselves. Best for high-visibility items such as calendars, sports schedules, and business cards. You need to be clear on what business you are in. Create Your Own Real Estate Postcards with Our Free Templates. Our mailboxes are jammed every day with flyers, ads, and junk mail that we don't give a second look to, and bad real estate postcards end up in the recycling bin before they make it through the front door. be used for web designs with a call to action buttons. The best just sold postcards also incorporate lead generation and act as testimonials from the owners who trusted you to handle their sales. * Mail postcards once a month, have mailing campaigns to renters with property information & photos. This includes virtual tours, e-mailed flyers, targeted neighborhood publications, postcards, etc. Visit our gallery to browse 130 real estate postcards, just listed postcards, just sold postcards, & prospecting postcards. Real Estate Investor Postcard Samples. When designing your Real Estate postcards keep the info concise, the design simple and keep the following points in mind: THE INFO Know your audience and craft your message to match that audience. Grab attention and stand out from the crowd by using square or larger-sized postcards. But you don't. It is all about timing and circumstance so you want to continue mailing so that when they are ready to sell you are the first person to come to mind. This is the driving force behind Dave’s unique success as a real estate investor and entrepreneur. Real estate postcards have been used over the course of time and all businesses are considering the distribution of these as a very good investment. If you've ever searched for a product online or signed up for a website or service, it's guaranteed you've come across and clicked on a call-to-action (CTA). October Postcards. The best Real Estate Slogans and Taglines The 25 best Real Estate SLOGANS. The property may already be sold, but celebrating your success with the community is a very effective way to promote your real estate business. Combine your ad copy into one word document and submit without underlines, bold formatting, and caps. Did you know that according to a national survey, direct mail postcards are read by over 75% of recipients and they're kept for weeks or more? It just makes sense for real estate postcards to be a part of your strategic marketing plan. Choose a template, customize, pick a target audience, and mail in minutes. The phone number should be in at least two places on the postcard. We wanted to hear what top real estate experts had to say about a highly debated topic, marketing for agents. The strategy above is called the How To Make Money With Postcards™ System and it positions YOU as the premier area expert. The growing popularity of the real estate website Zillow. Let them know, without being pushy, that there's a solution to the problem and you can provide it. Creating a sense of urgency will give potential clients a reason to get in touch; even if they aren’t currently in the market to buy or sell a home, you can. The point of advertising and marketing is to get someone to do something — to take action (hence the term “call to action”). Real estate postcards can target only the people who will most likely respond to your call to action. Usually it takes 14 days for the postcard to arrive. The purpose of direct mail marketing is to evoke a response, not simply let people know your business exists. Your call-to-action should take up the other side of the card and pop out at the customer. So without any further introduction lets jump into today’s guest blog post: Using direct mail to generate consistent motivated seller leads for your real estate investing business!. The strategy above is called the How To Make Money With Postcards™ System and it positions YOU as the premier area expert. with hundreds of ready-to-use words and phrases for your real estate listing’s headings, body copy, and calls to action as well as examples, tips, methods and guides for writing compelling real estate copy. Write a call to action; While arguably the most important thing you can put on a postcard is your contact information, you have to give readers a reason why they need to connect with you. By placing a call to action, you can achieve your goal in printing out postcards in the first place: for customers to get in touch with you for their real estate needs. The following details what makes a powerful call to action and presents five example postcard calls to action you can emulate to boost your ROI. This postcard is a great example because it contains a number of elements commonly used in real estate investment postcard marketing because they work. A personal key code is assigned to each property’s address. Use postcards as a call to action. Call to Action Samples. No matter what type of real estate marketing you’re doing the most important piece is the Call to Action. ” Your CTA tells prospects what you want them to do next and makes that next step easy for them to take. It blends animation and live-action footage, with Buster behind. Make your clients and prospects the VIP's of your marketing piece. Sure, online real estate lead generation is popular in today’s market. Visit us for your custom Real Estate Direct Mail Marketing needs Street View Letters offer huge variety of yellow letters, handwritten letters, property image letters and postcards. Dave Brown has been active in real estate full time since 2002 and has combined his passion for internet marketing and SEO with real estate investing to create a highly successful and profitable real estate investing business. Provide a call to action and your contact information. The primary call-to-action on the direct mail postcard is an instant home value estimate. The strategy above is called the How To Make Money With Postcards™ System and it positions YOU as the premier area expert. According to an NAR study, direct mail is a more popular marketing channel than social or videos. Just Sold postcards offer concrete proof of your expertise and success. Usually it takes 14 days for the postcard to arrive. Preplanned Real Estate Farming Postcards - (Monthly) The backbone of your snail mail campaign for real estate farming is the postcard. Many companies put together campaigns with strong business copywriting, but then their marketing falls short when they reach the call to action. DEAL rate - Postcards vs. These are two very important qualities that strengthen a brand. Find additional in-depth articles about call to action from the QuantumDigital team. How to Incorporate EDDM® Postcards into Your Real Estate Marketing Every Door Direct Mail® (EDDM®) is an excellent way for businesses to reach potential customers. Real Estate Postcard Templates. In Real Estate, these items are essential for things like Pop-By Tags, Client Gift Tags and much more. Once you identify the action you want your postcards to elicit, ask for it. Use a Just Listed postcard to attract and motivate potential new listings by including a small CTA paragraph at the bottom which offers your assistance to all sellers and buyers in the neighborhood of the listed home. Use postcards as a call to action. "The Ask" as a Call to Action; Make your postcard an offer to help others with their real estate needs. This compilation has been selectively gleaned from The Copy Cat Phrase Finder and broken down into easily accessible bite-sized chunks. Postcards are simple but still eye-catching with a direct call to action. Write a call to action; While arguably the most important thing you can put on a postcard is your contact information, you have to give readers a reason why they need to connect with you. Enclose them with marketing materials and include them as a mailer with your mailing address for an easy customer response. Click to download the Back to School. Postcards make great front-counter handouts, box stuffers, and trade show materials. Postcards make great front-counter handouts, box stuffers, and trade show materials. Finding a real estate postcard that works can be a challenge if you don't know what to look for. We have over 100 full year automated real state postcard campaigns available. While you are a Real Estate agent, you do not need to use secret agent tactics to research their every move. Information is valuable to your target audiences, so even an offer for a free neighborhood analysis or guide to buying in a competitive market can be just the ticket to get a postcard recipient to take. The call-to-action is the point of your postcard. Real Estate Postcard Templates. They reach their intended audience and target only the people who will most likely respond to your call to action. I specifically like on the back there is an event list that can. with hundreds of ready-to-use words and phrases for your real estate listing’s headings, body copy, and calls to action as well as examples, tips, methods and guides for writing compelling real estate copy. Personalizing your marketing generates better response rates and customer loyalty. Like that beautiful property should "invite" prospects to come inside to take a closer look, your website, flyers, ads, and postcards should solicit a response and encourage the prospect to take action!. consumerdataleads. 5" x 9" and will be color on both sides. What you do. A YouTube Video. Usage of postcards in real estate farming is hugely successful & one of the prime reason behind it that it displays the photograph, moniker, phone number & a call to action of the real estate professional. Pro’s: They did a pretty great job on this flyer. Its width allows for the right balance among several images and compelling copy. Invite all your prospects to take action with our call to action postcard series. You're in the problem solving business that just happens to involve real estate. Direct mail can be a powerful tool for companies. Elegant Design of ''Fall'' Collection Makes Your Real Estate Prospecting Easy. Make sure your postcards have a great design, prominently display your branding and have a clear message and call to action. The primary call-to-action on the direct mail postcard is an instant home value estimate. And… what the recipient can do about it. real estate marketing content provided - just customize to create your distinct presentation Impress potential home sellers with a personalized and customized listing presentation and/or book. Wuertz abstained. Fifteen Real Estate Slogans and Fifteen Real Estate Taglines. Real estate farming encompasses many forms of advertising, but the one most people might be familiar with are the ubiquitous postcards that seem to arrive in their mailboxes at least once a week. Keys to Smart Design & EDDM Postcard Marketing Everyday Door Direct Mail is an easy, fast, and cost-effective means of reaching your audience. If the postcard is coming from a specific banker or the branch manager, be sure to include their name, contact information, and a small photo, if possible. Everest Direct Mail uses 16lb yellow or white lined newsprint stock, which adds intense authenticity not offered anywhere else in the direct mail industry. Make sure to select a call-to-action (CTA) button that directs to the listing url (from your website) or to a blog post promoting it. Let Kessler Creative help you generate business with personalized postcards, contemporary websites, mobile campaigns, targeted mailings and all kinds of signage. Forget real estate postcards, let us take care of your follow up marketing needs with our AppreciationKards® so you can focus on closing that next deal. Simple Way To Get A Better Response From Your Probate Letters Scott Costello September 29, 2010 All , Blog , Probate Investing 32 Comments I just got finished watching a webinar given by Vena Jones-Cox about Marketing. You can always rewrite the blogs so they’re more specialized to commercial real estate. Combine your ad copy into one word document and submit without underlines, bold formatting, and caps. Real estate postcards can be a great addition to your marketing plan and should incorporate a solid design, excellent photography and clear messaging. "Postcards From Buster," a spin-off from the popular "Arthur" series, premiered in October, and is aimed at children ages 4 to 8. Remember, the home buying process is a long one, so patience is key. Real estate agents used postcards, newsletters, and other personalized marketing pieces to stay on top of mind with their referral base. Realtor Postcard Samples. Use postcards as a call to action. There should be only one call-to-action, and you should get to that point quickly. The company has three simple real estate postcards to choose from. Here are 10 surefire direct mail marketing tips to help you convey the message you want to get across – in the way you need. Postcards make great front-counter handouts, box stuffers, and trade show materials. Extending Your Open House Audience. Use a strong, clear call-to-action. It sends an indirect signal to the customer, to act upon it. How Much Do Real Estate Postcards Cost?Now that you're convinced about the effectiveness of real estate postcards, it's time to get into the nitty gritty of price. One of the most overlooked things about Facebook for loan officers is the cover photo. Use postcards as a call to action. A real estate postcard campaign can be affordable, manageable and effective--all at once! But before you begin a postcard campaign, you should educate yourself on the many ways to improve your response rates. Postcard Direct Mail Marketing: How the Advantages Stack Up Editor's note: Direct mail postcard marketing is an ideal way for many small businesses to reach out to their prospective customers because it's typically less expensive than other forms of direct mail marketing. Announcing a new listing is the most common kind of real estate postcard. In fact, it will continue to grow in the future. Then, Market Yourself. A strong call-to-action with the homeowner's address prompts them to enter a unique code at MyHomeEst. Clear strategy. Maybe you've been a buyer's agent and you want to get more listings. keep your call-to-action simple. You can always create long articles on popular real estate topics, post them on your website and share snippets of these on your Facebook page with backlinks to your website to drive traffic. Don’t add a bunch of things that you you think are important. In Real Estate, these items are essential for things like Pop-By Tags, Client Gift Tags and much more. Your property will be advertised through a multitude of real estate and social media sites. Information is valuable to your target audiences, so even an offer for a free neighborhood analysis or guide to buying in a competitive market can be just the ticket to get a postcard recipient to take. The offer is part of that equation. Give Them Something for Free. By placing a call to action, you can achieve your goal in printing out postcards in the first place: for customers to get in touch with you for their real estate needs. Follow up, be courteous, but follow up. It does not matter how pretty and colorful your postcard design is—if it does not have the right design elements (attention grabbing headline, call to action, etc…) it is not going to pull a good response. The following details how you can develop a call to action that motivates response and presents examples of the best postcard calls to action. Design, print, and mail to a targeted list in minutes. Create a specific reason for launching a real estate postcard marketing campaign. Enclose them with marketing materials and include them as a mailer with your mailing address for an easy customer response. Make sure you have a call to action on your flyers - call for a free consultation, search thousands of homes at my website - you want to make sure your marketing collateral prompts action! Hand out business cards with your Halloween candy; Simple and effective! Prep small bags of candy and attach your business card with a paperclip or staple. Postcards make great front-counter handouts, box stuffers, and trade show materials. Combine Google & Social Media With Your Postcard Mailer, Learn More! Buying New Customers. Encourage homeowners to call and make that call-to-action impossible to miss (bigger font, brighter color, design or box around offer, etc). Further to add, postcards can remind your clientele of your name and services you provide year-round, if you sent out postcards during the most important holidays. The primary call-to-action on the direct mail postcard is an instant home value estimate. It operates on 3 simple strategies that, when perfected, can generate consistent leads and revenue. Win The First 60 Seconds. It is all about timing and circumstance so you want to continue mailing so that when they are ready to sell you are the first person to come to mind. Grab attention and stand out from the crowd by using square or larger-sized postcards. The new year is upon us, and for many real estate agents, that means one thing… farming season! Whether you're a new agent or have been in the business for a while, the strategy of targeting specific neighborhoods and geographic areas to gain new clients is a tried and true method. Like these five real postcards below. These real estate postcards will reveal "dirty little secrets" like:. You've got hot prospects on the line from this postcard, depending on how tightly you have filtered your list. Media can also be electronic in the form of websites, Facebook pages or TV ads. In fact, many hot real estate agents still get new leads from referrals and word-of-mouth recommendations. One postcard is not as effective as multiple mailings to your target audience. Savvy real estate agents are doing more than just baking cookies before an Open House. Only a professional graphic designer (a real person) can edit your photo to remove the background and touch it up so you look your best.